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PartnerPhi

Fractional partner marketing

Find the ratio that turns partnerships into pipeline.

PartnerPhi is fractional partner marketing for B2B SaaS companies that grow through platform ecosystems.

Book an intro callHow we work

The problem

A partnership on paper doesn't sell.

Most partner programs start with a signed agreement and a logo on a slide. Then nothing happens. The integration is live, the listing is published, and pipeline never shows up.

Partner marketing is the difference between a partnership on paper and a partnership that sells.

How we work

Two ways to work together.

Playbooks

Scoped, repeatable engagements that get a specific motion running fast, from partner launches to marketplace listings to major conference strategy.

  • Partner launch playbook
  • Co-marketing campaign in a box
  • Marketplace listing optimization
  • Event strategy for a major partner conference

Advisory

Fractional partner marketing leadership. We build the function, the joint plans, and the campaigns alongside your team.

  • Building the partner marketing function
  • Joint marketing plans with key partners
  • Integrated campaigns and sales enablement
  • Field alignment with partner teams

Experience

Built across Salesforce, Adobe, global SIs and channel partners.

PartnerPhi is led by Patrick Diab, who has spent the last 10 years in partner and channel marketing.

new business ARR pipeline influenced at Sprout Social
$36M+
new business ARR pipeline influenced at Sprout Social
leads per year from Salesforce co-marketing at Sprout Social
10K+
leads per year from Salesforce co-marketing at Sprout Social
partners across tech platforms, global SIs and channel partners
30+
partners across tech platforms, global SIs and channel partners
years in B2B SaaS marketing
15+
years in B2B SaaS marketing

Pipeline and lead figures are from Patrick's role at Sprout Social. Leads span events, webinars, marketplace and partner referrals. Partner count and years span his full career.

1.618

Why phi

Two parts. One stronger whole.

The Golden Ratio, 1.618, shows up wherever two parts come together to make a whole that feels just right. The best partnerships work the same way. Each side brings something the other can't, and together they build more than either could alone. PartnerPhi exists to help you find that balance in your partner ecosystem.

Let's find your ratio.

Tell us where your partner program stands today. We'll talk through what's working, what isn't, and where partner marketing can move pipeline.

Book an intro call